Boutique Consulting Firm: Find Your Breakthrough
Today I’m here to tell you that you are moments away from a breakthrough. The momentum your business needs is right around the corner. If you can only find your breakthrough…
What I believe. I believe that the momentum you need in your consulting business is only moments away. Furthermore, I believe that the assets you need to take your business to the next level are right in front of you. It’s just a matter of perspective.
Why I believe it. To be clear, when I say “momentum,” you may instantly think I’m talking about getting one hundred new clients by the morning. That’s not what I’m talking about right now. As the leader of your business, momentum begins with how you feel about your business. If you feel like your business has momentum, it has momentum. That’s what you communicate to your team. That’s what you communicate to your vendors. It begins with the feeling you have about your business as the leader.
Oftentimes, the breakthrough you need begins with reflection back to your Big Picture. If you’re trying to figure out why you don’t have momentum, you’ve got to look back at your Big Picture. Remember why you started the business in the first place. Revisit the end goal that you and your team are striving toward. If you haven’t taken the time to refine your Big Picture, that is your real problem.
Even if the trigger of your breakthrough is more technical in nature, it may not require a complete process redesign. For example, if an influx in clients is what you need, your next breakthrough may not involve a sales process overhaul. Sometimes, a fresh perspective on your market can lead you to change the name of your next product. Perhaps the name change alone is the catalyst for increased sales. Sometimes the breakthrough is about a simple tweak in mental approach.
Relevance to you. As a company, we understand that momentum is a feeling, not a number. You can’t calculate momentum in your business. It’s a matter of how you feel about your business. Therefore, if we can address where you feel blocked, then removing the block opens the floodgates for momentum. Shifting the approach can release the next big client, the next standout employee, or the next big niche you should be targeting. As a company, we treat you like a business that is positioned to grow, not a business that has lost momentum.
In that way, we’re looking for what you currently have and what can be built upon. We’re not interested in criticizing you for what you haven’t done yet and we won’t allow you to do that to yourself either. We understand that being optimistic can be a little challenging sometimes.
Warning: even as optimistic as we are about your business, if you aren’t optimistic, it won’t matter. We’re not going to try to convince you that you should be optimistic. We’re going to challenge you to be optimistic. In that choice, you will decide if your business is worth pursuing or not. There isn’t any resource we can give to force you to make one decision or the other. That’s a choice you have to make internally. Whichever choice you make is the one we support. In either case, good luck finding your new momentum!